Green Mountain Coffee & Environmental Responsibility
Green Mountain Coffee & Environmental Responsibility
In a time period and "environmentally friendly" is the latest buzzword in marketing for many companies, Green Mountain Coffee Roasters of Vermont is refreshingly different and sincere. For Mountain Green, social and environmental responsibility is not a trendy marketing move. It is a core concept that some of the core business inzet and values from the time when it was housed in a small cafe window. The company sees itself as a steward, responsible for its contribution to the Earth's natural resources for future generations and their history and Corporate Social Responsibility beslissingen keep a reflection of their commitment to make the world a better place to us.
Already 25 years we have seen a conscious journey to a values-driven company that profits, as a means to a higher goal to keep creating.
So begins Green Mountain Coffee Roaster statement of corporate responsibility. The higher goal is to make simple, the world a better place for holidays have been with here. Green Mountain has taken to begin the commitment seriously, small and grow in their responsibility to the planet as the business grew. Written in an open letter in 2006, said President of Green Mountain Bob Stiller on the development of this commitment, starting in 1983, when the little cafe in Rutland, Vermont that composting was decided a socially conscious choice – and the right thing to do . In 1984, employees – less than the time of ten – started informally with environmental projects, including a recycling program. In 1986, Green Mountain introduced the first organic coffee, and in 1989 the company developed Earth-Friendly Environment coffee filter dioxin Fri
Fair Trade and sustainable coffees
Over the years, Green Mountain and its executives made decisions in line with the overall objective of the company. Each step on the road can seem small at the moment, but every step has built this came ahead of Green Mountain Coffee Roasters is one of the most socially responsible companies in the world. In fact, Green Mountain was one of the top 100 most socially conscious of Business Corporation, Inc., appointed for two years in a row. The company's production plant is certified organic since 1997, and they continue to provide high quality, fully grown organic coffee as a large part of its offer.
In addition to their commitment to organically grown coffee, Green Mountain Coffee supports sustainable production as a member of the Fair Trade organizations. Currently, Green Mountain offers 45 different Fair Trade certified coffee, which more than 20% of their turnover. In contrast, the biggest competitor of Green Mountain in the specialty coffee shop called Starbucks is Fair Trade friendly in 2001, when only 1% of the coffee that the company bought Fair Trade certified. Five years later, only in Starbucks Fair Trade coffee was part of their sales increase by 6%.
Fair Trade is important in the discussion on environmental responsibility, because coffee farmers who are certified with the Fair Trade label a commitment to environmentally sustainable farming methods must be used, despite the fact that these methods are less coffee per hectare. In return, they are guaranteed a price for their coffee beans a fair wage for their labor supply. Buy Through its commitment to its Fair Trade certified coffee resources, Green Mountain is essentially their money where their mouth is the most economical way of promoting changes in the global coffee market support.
Responsible use of energy and more
Green Mountain Stewardship policy is not limited to coffee sourcing and production, though. The company is the earliest attempts were ecologically sound decisions about compost and recycling of waste materials over the years, the company still responsible energy and conservation decisions. Green Mountain tried to renewable energy sources to use if possible, and offsets the use of carbon fossil fuels by purchasing renewable energy from various sources. Their efforts and purchases support the development of alternative energy sources such as wind energy technology is developed by Vermont's Native Energy Company.
Similarly, Green Mountain has admitted that the disposable coffee cups led to more waste, lead to the development of the company from an environmentally friendly disposable paper cups. contained Unlike most cups of oil, used for water-proofing, full of cups of Green Mountain natural and sustainable materials. Green Mountain estimates that the new cups, more than half a million pounds of petrochemical products kept out of landfills, so far. The performance is determined by the Specialty Coffee Association of America, which was recognized in 2007 Sustainability Award Green Mountain Coffee Roasters presented.
About the author:
Stephanie Larkin is a freelance writer who writes about topics as food and beverage industry, such as Green Mountain Coffee
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